Binary Trail

Beautiful Websites & Marketing Strategies that Work

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Web Design & Development

Web Development done right.

Web Design & Development

An amazing website starts with a great plan

Working closely with our clients, the first step of any project is to understand the goals of your business, and the pain points of your customers. Together we will gain a better understanding of what specifically you hope to accomplish, and what success will look like for this project.

Strong Marketing and SEO Fundamentals – Every website is built with longevity and a strong foundation in mind. This means that your site will start with a solid SEO framework, will be secure, and easy to update in the future.

Easy to maintain and update – A great website is only worth so much if you can’t update it or change it when necessary. Our websites are customizable, user friendly, and we’ll provide you with the basic education materials you’ll need to understand and maintain your website.

Our Process

Discovery and Strategy

Each project starts with a strategy and a plan. Working closely with the client, we will help determine the goals of your website, and how to measure success for this project.

Design

Collaborating with the client, we’ll design something that is functional, beautiful, and converts. Whether you need something built from scratch, or alterations to an existing design, we can help.

Creation

Once we have a design, our developers will build the website and put everything you need into place. We’ll make sure everything works perfectly before the new site goes live.

Content

We’ll guide you through process of adding content to your website, including all the important text, images, and anything else that describes your company or product.

Revisions & Testing

You’ll get a chance to make any final changes to the design or functionality of the site. Then our developers will test all the features of the new site on different devices and browsers.

Launch

The fun part! Your new website is live and it’s time to learn how to use it. We’ll sit down and give you a lesson on how to make simple updates and changes to your site, as well as answer any remaining questions you have.

LET US GUIDE YOU

We’ll make the process of building your new website easy and painless.

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-Located in Traverse City, MI
-Contact us today for a free, no obligation quote.

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