Google Pagespeed insights

Is Page Speed negatively affecting your website?

Page speed is a major factor on the web today, both in delivering a good user experience, and in how a website ranks on search engines. Using Google Pagespeed Insights, you can see exactly how Google rates the speed of your website.

Google Pagespeed Insights

Enter your website url and hit Analyze. Google will give you a speed score for Mobile and Desktop, each out of 100. It also provides details on things to improve that may speed up the page.

mobile-friendly-test

What is a good score?

Anything over 75 on Mobile and Desktop is doing well. The improvements you would get from speeding up your site would most likely be marginal. For scores of 50-75, some changes may be worth implementing, but only larger sites will need to do anything drastic. If your scores are below 50, or they vary drastically (80/100 on Desktop, 40/100 on Mobile for example), then you need to do something.

What should I do if my score is low?

Google provides some excellent information right on the score page, but it can be a little daunting to someone without much programming knowledge. The suggestions generally come down to:

  • Improving server response time
  • Optimizing files to load quickly
  • Effective use of compression/caching

Part 2: Technical Details – Coming Soon

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